SR. DIRECTOR OF MARKETING (HYBRID-ATLANTA, BOSTON, CHARLOTTE))

Job Summary

Directs the strategy and execution of Compass One Marketing (C1H) for high-quality digital campaigns and marketing content to drive brand awareness, support client retention, and empower associate recruitment, engagement, and retention efforts across Compass One accounts and supporting healthcare sectors.
Reports to EVP of Compass One Healthcare. Position is hybrid and can be based in Boston, Atlanta, or Charlotte. Travels 20% of the time to accounts, Company and industry events, and meetings as needed.

Responsibilities:

• Owns marketing strategy, long-term roadmap, execution, and KPIs for Compass One, including SEO/SEM/Brand Awareness Media Strategy.
• Manages Compass One Marketing Team to ensure alignment, collaboration, and individual team members career growth.
• Directs Compass One brand refresh in FY24.
• Accountable for social media content and strategy across Compass One, Morrison and Crothall, and works with external agency and sector Marcom teams on content and social media measurement and performance.
• Owns the C1H Website including content, functionality, and optimization; directs a C1H website refresh in FY24 to complement the Compass One brand refresh.
• Owns internal brand digital channels including strategy, execution, and governance.
• Manages C1H Digital Marketing team and alignment across Sales, Operations, Talent Acquisition, Marcom, and Sales Enablement.
• Aligns team content production with sector content strategy and channel needs to drive engagement with key pieces of though leadership and case study content.
• Owns creation and execution of strategic content for partners-ANA, Press Ganey, HealthTrust, Vizient.
• Communicates regularly with Morrison and Crothall brand managers to ensure successful campaign performance and aligned content development.
• Directs and measures all campaign performance, adjusting when necessary.
• Implements lead-gen funnels across all digital opportunities.
• Focused on brand awareness, retention, associate recruitment, and long-term company growth.
• Owns Intranet (MyCompass) look and feel and refresh in close coordination with the Comms team.
  

Qualifications:

• Bachelor's Degree in marketing, digital marketing, or related field.
• Minimum of 8-10 years of experience in a marketing or digital marketing role required.
• Support service and Healthcare experience preferred.
• Strong people and project management experience required.
• Proficiency and active use of Canva, Adobe Creative Suite, Content and Project Management Tools (e.g. Monday, Sprout Social, Hub Spot, Marketo, etc.), and the Microsoft Office Suite, including Smartsheet, Excel, Teams, PowerPoint, Word, Outlook, etc.). Proficient in WordPress or similar content management systems
• Strong written, verbal, and presentation skills.
• Strong project management skills and ability to multi-task, including effectively planning and managing initiatives from start to finish with internal and external stakeholders.
• Self-directed and proactive; works independently and virtually with little supervision.
• Ability to build trust and relationships with Company influencers, including senior leaders, Sales, support team, and operational leaders.
• Ability to track and readily share metrics related to all areas of responsibility. Includes monitoring and measuring ROI and putting it into context for leadership.
• Extreme attention to detail.
• Works extremely well under pressure in a fast-paced environment and adapts well to working with short deadlines and tight turn-around situations.
• Readily accepts ownership of projects and maintains a positive, supportive attitude with a highly collaborative "team" mentality.